The project “I am ashamed of my body” on the TV channel “STB” is an adaptation of the popular British medical TV project Embarrassing Bodies on the BBC channel. According to the format of the program, leading doctors help the heroes of the project get rid of external defects or make them minimally visible, thus giving people the opportunity to start a new life. The leaders of the project are qualified Ukrainian doctors who go to the regions of Ukraine in search of heroes willing to get rid of external defects in order to change their lives for the better. “I’m ashamed of my body” is a very brave and frank project, in which they are not afraid of naked people, uncovered body defects, intimate topics and unpleasant diseases.