The project “I am ashamed of my body” on STB TV channel is an adaptation of the popular British medical television project “Embarrassing Bodies” on BBC. According to the format of program, leading doctors help the heroes of the project get rid of external flaws or make them minimally noticeable, thus giving people the opportunity to start a new life. The project presenters are qualified Ukrainian doctors who go to the regions of Ukraine in search of heroes who want to get rid of external flaws in order to change their lives for the better. “I am ashamed of my body” is a very bold and candid project that does not fear naked people, body defects, intimate topics and unpleasant illnesses. However, it is extremely important and useful, helping disadvantaged people get rid of physical disabilities.
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